Founded in 2017, this Florida registered business is also located on the West Coast as a provider of durable medical equipment specializing in the provision of continuous glucose monitors and supplies. The company engages in multi-channel direct-to-consumer marketing to secure a growing number of customers at a very attractive cost per acquisition. The company is an accredited Medicare supplier and is also an in-network provider with other insurance carriers.
Traditionally, patients with diabetes would be required to check their blood sugar multiple times per day using a handheld blood glucose meter. This painful and cumbersome process requires the patient to obtain a blood sample, usually from their fingertip, apply it to a test strip, insert the test strip into the meter and wait for a numeric response of their blood sugar level. Recently, the FDA has approved several devices that allow for the continuous monitoring of a patient’s blood glucose for up to 14 days with results available throughout the day. One of these continuous, glucose monitoring systems is the primary focus of the company’s sales efforts among other, additional glucose monitoring products in their portfolio.
Continuous glucose monitors are covered by most insurance carriers and Medicare which reimburses the reader and sensors under the Part B or Durable Medical Equipment and Supplies benefit for a gross margin of more than 40%.
As the company’s customer base consists mainly of patients over age 65 with diabetes, they are candidates for a plethora of additional medical supply and pharmacy services.
The principals of the company are seeking to exit the business but are willing to stay for a mutually agreeable transition period. As the company delivers its products via mail and is a national Medicare provider, the business may remain at its current location or be relocated anywhere in the United States.
The principals have funded the start-up and the early-stage growth of the business with personal investments and personal loans. As a result, they are seeking an all-cash transaction subject to usual and customary reserves in the event of a stock purchase.