The Company take a unique approach to Women’s Apparel by focusing on the demographic niche of 50+ year old women. It has enjoyed accelerated growth as the demographic trend continues to be favorable. The products focus on athleisure/wellness/rejuvenation of muscles via apparel. With a customer base of hundreds of thousands, there is solid foundation to expand number of SKUs offered and one-third of customers re-order, creating room for a subscription-based offering. Multiple other popular e-commerce channels have yet to be pursued, and majority of sales are currently based in the USA so there is ample room for international growth.
Management will remain for an agreed upon transition period post-closing.