For nearly 5 years this company has been selling its electric bikes online. The company’s bike designs are all proprietary and they currently offer over 15 different SKU’s. In addition to bike sales, the company also sells bike accessories. Bikes are delivered directly to the consumer either fully assembled or the consumer can choose to assemble the bike themselves. Nearly all sales are direct to consumer and orders are placed on the company’s website via Shopify. The company utilizes social media and influencers to market the brand. Bikes are produced in a manufacturing facility in Asia. The owner has a great relationship with the manufacturer and its support staff.

Future growth could be obtained by selling the bikes on Amazon and to other large retailers. The company has two full-time employees (Director of Operations and Customer Service Manager) and utilizes independent contractors to fill other positions. This is a turnkey operation. The owner would like to pursue other investment opportunities after a smooth transition period.